Index 04 — Studio
A small London studio building considered brands for fashion, beauty, and lifestyle.
One team, one creative voice, leading the full picture — from identity and packaging through to campaign, content, and the digital channels that carry it.
Founder
Marcelle Adrianna — founder & creative director.
A background in photography and brand-side creative direction for global fashion, beauty, and lifestyle names.
Built MA Studio into the creative partner brands turn to when they want one team to lead the whole picture — instead of stitching together freelancers, separate agencies, and disconnected production teams.
Now leads brand systems, campaign production, and in-house product launches across the studio's client and own-brand portfolio.
[ in studio · on set · behind the camera ]
People hire Marcelle. The work follows from there.
What I do
Brand strategy, identity, campaign, and the channels that carry them.
Most of the work falls into one of four shapes: a full brand build, an identity refresh, a launch campaign, or an ongoing creative partnership. Every engagement starts with strategy and ends with something a customer can see, hold, or buy.
Alongside brand and creative direction, the studio runs paid advertising and email programmes — a layer of work that began with email design for clients like Sweaty Betty and Hackett, and now powers growth for the in-house portfolio.
How we work
Slower at the start. Sharper at the end.
Every project opens with a proper strategic foundation — who the brand is for, what gap it fills, and how it should show up everywhere a customer meets it. The design work follows from that, not the other way round.
We work in tight, senior-led teams. No layers of account management, no hand-offs to juniors. The person you brief is the person making the decisions.
Why we're different
An agency's range. A founder's accountability.
Big agencies are built to bill hours. Freelancers are built to deliver one thing. The studio sits in the middle — a small, senior team that can take a brand from strategy through to ongoing growth without ever changing creative hands.
Because we run our own brands, we also know what it costs to get this wrong. Every decision we make for a client is one we'd make for ourselves.
Words of praise
“I'm in love with our new brand images. I decided to send our jewellery to the talented team in London while I stayed in Edinburgh. We planned the look and feel of the images and they turned out so beautifully and I couldn't be happier. I'm so proud of them — they really elevated the brand.”
“The brand as a whole and the brand representations are beautiful. You have understood our tone of voice and articulated it in a way that we have struggled to do being so intrinsically embedded into the day to day of the business.”