Index 02 — Selected Work
A decade of work across fashion, beauty, and lifestyle.
Every featured project is a full editorial case study — brand worlds, websites, ecosystems and campaigns. Filter by the studio's five service categories below.
Featured Case Studies
Selly's Curls — Brand Systems · Website Systems · Campaigns & Content
Building a curly hair brand from the inside out.
A full beauty ecosystem — naming, packaging, product, ecommerce and content.
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Akuko Agency — Brand Systems · Website Systems
A digital-first identity for a modern creative agency.
Brand system, website and portfolio architecture for a full-service studio.
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Infinity Residencies — Brand Systems · Website Systems
Hospitality-grade identity for a premium residency concept.
Brand strategy, identity and digital presence for a luxury living brand.
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Cisco Live — Brand Systems · Investor & Presentation Design
Designing the visual system for a 20,000-person conference.
Event identity, keynote design and a modular toolkit for a global tech flagship.
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Gucci Beauty — Campaigns & Content
Social-first creative direction for a luxury beauty release.
Stills, video and product photography for a multi-platform makeup campaign.
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Laura Bond Jewellery — Campaigns & Content · Brand Systems
A long-term creative partnership for a luxury jewellery house.
Campaigns, editorial, ecommerce content and ongoing creative direction.
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Trunk Bottle — Campaigns & Content
One production day. A month of launch content.
Founder-led art direction, lifestyle and product photography for a sustainable bottle brand.
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White Stuff — Website Systems · Brand Systems
Rolling out a refreshed brand identity across every touchpoint.
Digital design, signage, social and web for a high-street rebrand rollout.
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Loom & Dwell — Website Systems · Brand Systems
A premium digital and brand identity for a handcrafted furniture house.
Web design, build, campaign design and identity for a customisable furniture brand.
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Hackett London — Campaigns & Content · Email & Lifecycle
A luxury retail campaign system across email, web, social and in-store.
Christmas sale campaign for a refined British menswear house.
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Hausley Group — Website Systems · Brand Systems
Designing a premium digital presence for a modern service business.
Repositioning residential and commercial cleaning through brand, web and conversion strategy.
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Adrielle Haus — Website Systems · Brand Systems
Building a premium property media brand.
Brand, website and conversion strategy for a luxury property photography studio.
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In The Studio — Offer Ecosystem · Website Systems · Brand Systems
Building a digital education ecosystem for creative founders.
Product strategy, digital products and membership infrastructure for an education platform.
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Refined Guard — Website Systems · Brand Systems
Repositioning a security business through design.
Brand, website and conversion design for a modern security services company.
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Pixel Perfect — Website Systems
Recreating a premium user experience through modern web design.
A pixel-accurate rebuild study — layout systems, hierarchy and conversion thinking.
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Ted Baker — Campaigns & Content · Offer Ecosystem
A heritage British fashion house, rebuilt for the inbox era.
Lifecycle email design, campaign rollout and seasonal art direction.
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Skinnydip London — Campaigns & Content
A youth fashion brand built for the feed-first generation.
Campaign development, product photography and content systems.
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Hayley Morris — Brand Systems · Campaigns & Content
Building a creator brand without flattening the creator.
Creator brand identity, photography and content direction.
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Hair Rehab London — Brand Systems · Campaigns & Content
Repositioning a hair brand from celebrity collab to category leader.
Brand refresh, campaign system and ecommerce art direction.
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Austin & Blake — Brand Systems · Campaigns & Content
An independent eyewear label, built like a quiet luxury house.
Identity, product photography and campaign system.
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Atelier — Brand Systems · Website Systems
A design studio brand built as a working portfolio.
Identity, web and content system for a design-led studio.
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Swarovski — Campaigns & Content
Crystal under the editorial spotlight.
Campaign art direction and editorial photography for global luxury.
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Les Supporté — Brand Systems · Campaigns & Content
An independent fashion label, brought to life as a brand world.
Identity, campaign and lookbook for an emerging label.
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Horton Curtis — Brand Systems · Website Systems
Quiet authority for a professional-services brand.
Identity, print and digital system for a specialist practice.
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La Ficcio — Brand Systems · Campaigns & Content
A hospitality brand built as an editorial world.
Identity, environment, menu and content for a hospitality concept.
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Archive
Earlier projects from the studio archive.
These projects are not yet built out as full editorial case studies. They sit in the archive as a visual reference to the breadth of the studio's work.
Hackett
Brand Identity & Packaging
Skinny Dip x Shake Baby Shake
Digital Campaigns & Content Production
Culloden
Brand Identity & Packaging
Aethel Wellness Club
Brand Identity & Packaging
Caelum Residences
Brand Identity & Packaging
Forme Interior Studio
Brand Identity & Packaging
Austen & Blake
Brand Identity & Packaging
Atelier Swarovski
Brand Identity & Packaging
Sweaty Betty
Brand Identity & Packaging
French Connection
Brand Identity & Packaging
Soap and Glory
Brand Identity & Packaging
Ann Summers
Brand Identity & Packaging
Have a project in mind? Let's talk.