Index 02 — Selected Work
A decade of work across fashion, beauty, and lifestyle.
Every featured project is a full editorial case study — brand worlds, websites, ecosystems and campaigns. Filter by the studio's five service categories below.
Featured Case Studies
Gucci Beauty — Campaigns & Content
Social-first creative direction for a luxury beauty release.
Stills, video and product photography for a multi-platform makeup campaign.
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Hackett London — Campaigns & Content · Email & Lifecycle
A luxury retail campaign system across email, web, social and in-store.
Christmas sale campaign for a refined British menswear house.
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Laura Bond Jewellery — Campaigns & Content · Brand Systems
A long-term creative partnership for a luxury jewellery house.
Campaigns, editorial, ecommerce content and ongoing creative direction.
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Atelier — Brand Systems · Website Systems
A design studio brand built as a working portfolio.
Identity, web and content system for a design-led studio.
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White Stuff — Website Systems · Brand Systems
Rolling out a refreshed brand identity across every touchpoint.
Digital design, signage, social and web for a high-street rebrand rollout.
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Trunk Bottle — Campaigns & Content
One production day. A month of launch content.
Founder-led art direction, lifestyle and product photography for a sustainable bottle brand.
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French Connection — Campaigns & Content · Website Systems
A sale campaign, held together across every digital surface
Digital assets, retouching, motion and website design across French Connection's sale campaign.
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Hayley Morris — Campaigns & Content · Art Direction
A creator merch line, art-directed like an editorial campaign.
Shoot direction and campaign system for the Brain Energy merch launch.
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Austin & Blake — Brand Systems · Campaigns & Content
An independent eyewear label, built like a quiet luxury house.
Identity, product photography and campaign system.
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Selly's Curls — Brand Systems · Website Systems · Campaigns & Content
Building a curly hair brand from the inside out.
A full beauty ecosystem — naming, packaging, product, ecommerce and content.
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Akuko Agency — Brand Systems · Website Systems
A digital-first identity for a modern creative agency.
Brand system, website and portfolio architecture for a full-service studio.
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Infinity Residencies — Brand Systems · Website Systems
Hospitality-grade identity for a premium residency concept.
Brand strategy, identity and digital presence for a luxury living brand.
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Cisco Live — Brand Systems · Investor & Presentation Design
Designing the visual system for a 20,000-person conference.
Event identity, keynote design and a modular toolkit for a global tech flagship.
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Loom & Dwell — Website Systems · Brand Systems
A premium digital and brand identity for a handcrafted furniture house.
Web design, build, campaign design and identity for a customisable furniture brand.
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Hausley Group — Website Systems · Brand Systems
Designing a premium digital presence for a modern service business.
Repositioning residential and commercial cleaning through brand, web and conversion strategy.
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Adrielle Haus — Website Systems · Brand Systems
Building a premium property media brand.
Brand, website and conversion strategy for a luxury property photography studio.
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In The Studio — Offer Ecosystem · Website Systems · Brand Systems
Building a digital education ecosystem for creative founders.
Product strategy, digital products and membership infrastructure for an education platform.
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Refined Guard — Website Systems · Brand Systems
Repositioning a security business through design.
Brand, website and conversion design for a modern security services company.
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Pixel Perfect — Website Systems
Recreating a premium user experience through modern web design.
A pixel-accurate rebuild study — layout systems, hierarchy and conversion thinking.
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Ted Baker — Campaigns & Content · Offer Ecosystem
A heritage British fashion house, rebuilt for the inbox era.
Lifecycle email design, campaign rollout and seasonal art direction.
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Skinnydip London — Campaigns & Content
A youth fashion brand built for the feed-first generation.
Campaign development, product photography and content systems.
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Hair Rehab London — Brand Systems · Campaigns & Content
Repositioning a hair brand from celebrity collab to category leader.
Brand refresh, campaign system and ecommerce art direction.
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Swarovski — Campaigns & Content
Crystal under the editorial spotlight.
Campaign art direction and editorial photography for global luxury.
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Les Supporté — Brand Systems · Campaigns & Content
An independent fashion label, brought to life as a brand world.
Identity, campaign and lookbook for an emerging label.
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Horton Curtis — Brand Systems · Website Systems
Quiet authority for a professional-services brand.
Identity, print and digital system for a specialist practice.
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La Ficcio — Brand Systems · Campaigns & Content
A hospitality brand built as an editorial world.
Identity, environment, menu and content for a hospitality concept.
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Ronika Beauty — Brand Systems · Website Systems · Offer Ecosystem · Campaigns & Content
A soft-life beauty ritual, from lash bar to lip line.
Brand identity, ecommerce build and community platform for a boutique lash & lip house.
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Empee Textiles Ltd. — Website Systems · Brand Systems · Campaigns & Content
Empee: Rebuilding a Wholesale Fabric House for the Way It Actually Sells.
B2B e-commerce relaunch, brand identity, and digital marketing strategy.
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Strathberry — Campaigns & Content
Luxury handbags, edited for paid social.
Turning Strathberry's campaign footage into ready-to-run Instagram and Facebook ads.
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Clubman — Campaigns & Content
Product photography for Clubman
A grooming production shoot presented through the delivered product frames.
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77 Diamonds — Campaigns & Content
A Valentine's film for a fine jewellery house
A short-form Valentine’s campaign film created for a fine jewellery house.
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Ann Summers — Campaigns & Content · Website Systems
Email, social and web collateral from an established brand kit
Graphic design, social assets, email campaign design, marketing assets and web design.
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BrandAlley — Campaigns & Content
Creative still life for an online fashion marketplace
Still life imagery and art direction for Brandalley's social channels.
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Origins — GinZing — Campaigns & Content
Origins — GinZing / Hello Bright Eyes
Origins launched GinZing eye cream in a new warm tone, formulated for deep and dark skin tones, and ran it across BVOD and paid & organic social in November 2021. I cut the film. Everything else on this page — the photography, the direction, the sets — belongs to the campaign team credited at the bottom; it is here to show what the edit was cut for.
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Fleur East for Darkus Magazine — Campaigns & Content
Fleur East for Darkus Magazine
A colour-blocked portrait series built around one idea: put the colour on the set, not in post. Working to the commissioning agency's brief, I owned the photographic visual execution — set direction, lighting direction, the shoot itself and the final selects — supported by a production and lighting team working via Marcelle Adrianna Studio.
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Lounge × Jess Hunt — Campaigns & Content
Lounge × Jess Hunt
Lounge brought the brief. We built the photographic approach, the production and the light.
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L'Officiel Lithuania — Campaigns & Content
A beauty editorial published in L'officiel Lithuania
Beauty editorial imagery carried in L'officiel Lithuania.
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London Brow Company — Campaigns & Content
A beauty brand shot across product and treatment
Production photography for the London Brow Company.
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Mic Lowry × Universal Music — Campaigns & Content
Artist imagery for Mic Lowry x Universal Music
A music production project for Mic Lowry with Universal Music.
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Monique Amaryllis — Brand Systems · Campaigns & Content
Branding a debut single, from logo to final artwork
Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.
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River Nile for Overdue Magazine — Campaigns & Content
River Nile for Overdue Magazine
A landscape-led editorial film with a quiet, cinematic sense of scale.
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Publicis Media — Brand Systems · Campaigns & Content
A brand refresh for a global media network's learning launch
Logo, print and digital collateral for the launch of Publicis Media's learning and development programme.
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Rush Hair & Beauty — Campaigns & Content
Press advertising and social for an award-winning salon group
Press advertisements, banners and social media tiles built on the existing identity.
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Scholastic — Website Systems
Turning an annual print catalogue into an interactive edition
Digital designer inside Scholastic's London design team, working on the interactive catalogue.
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Skyn Iceland — Campaigns & Content
Social content built around a run of new product releases
Content creation and scheduling across Skyn Iceland's social platforms and site.
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Soap & Glory — Campaigns & Content · Website Systems
Category banners and social assets for a mass-market beauty name
Website design materials and social media assets, produced with the team at Boots.
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Villa Massilia — Brand Systems · Campaigns & Content
Sandstone, black ink, no noise
A full identity and packaging system for a renovated boutique villa hotel in Seminyak, Bali — from amenity labels to menus and in-room signage.
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VO5 × Love Island — Campaigns & Content
Nightly campaign graphics for the biggest show on British TV
Social assets and GIFs for VO5 as official hair partner of ITV's Love Island 2019.
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Willow Organics — Campaigns & Content
Product and lifestyle photography for an organic skincare brand
A production project for Willow Organics, held in the studio archive as a photographic set. The images below are the delivered work — product and lifestyle frames shot for the brand.
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Rituaire — Brand Systems · Campaigns & Content
Sixteen products, one quiet packaging system.
Brand strategy, identity, packaging and art direction for a self-care line.
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Archive
Earlier projects from the studio archive.
These projects are not yet built out as full editorial case studies. They sit in the archive as a visual reference to the breadth of the studio's work.
Culloden
Brand Identity & Packaging
Aethel Wellness Club
Brand Identity & Packaging
Caelum Residences
Brand Identity & Packaging
Forme Interior Studio
Brand Identity & Packaging
Sweaty Betty
Brand Identity & Packaging
Zenza Organic Ginger
Brand Identity & Packaging
My Little
Brand Identity & Packaging
The Cove
Brand Identity & Packaging
Malva Beauty
Brand Identity & Packaging
Lumen Candles
Brand Identity & Packaging
NOA Jewelry
Brand Identity & Packaging
Orla Skincare
Brand Identity & Packaging
Have a project in mind? Let's talk.