Social content built around a run of new product releases

Skyn Iceland is a vegan, cruelty-free natural skincare range offering targeted solutions for skin damage caused by stress. The work covered social media management, social strategy, and content and campaign ideas.

I worked alongside Kilpatrick PR and their head of accounts team, creating and scheduling content across Skyn Iceland's social platforms and sites — posts, video and imagery aligned to the brand and built around new product releases.

Skyn Iceland launched in Spain through Douglas stores with PR, influencer and social support.

Aims Increase brand awareness in Spain following the Douglas launch Create a European press hub for the brand Build a PR strategy for the European market Have professional PR representation at the Spanish press launch Establish a working social platform for the market

Created Spanish-language assets for the press launch Attended the launch and arranged media briefings with relevant Spanish press Secured a profile feature in Vogue España for the brand founder Created and grew the Spanish Instagram channel Identified and worked with relevant press and influencers to secure coverage

Skincare has strict claims, packaging and colour rules. Content was shot to the brand's existing guidelines and to a release calendar, so assets landed in the right order for each product drop rather than being reformatted after the fact.

Social strategy, content creation and scheduling, working alongside Kilpatrick PR and their head of accounts team.

The outcome 01A scheduled run of posts, video and imagery supporting Skyn Iceland's new product releases.

Still life imagery and art direction for Brandalley's social channels.

[](https://bymarcelleadrianna.com/work/brandalley)