Brand Systems · Website Systems
A digital-first identity for a modern creative agency.
Brand system, website and portfolio architecture for a full-service studio.
Client
Akuko Agency
Industry
Creative Agency
Overview
Akuko is a full-service agency creating and elevating premium brands through identity, purpose and strategic design. We designed a modern, visually-stimulating website and brand system that lets their work speak first — without losing the studio's own point of view.
Scope
- Brand identity
- Brand style guide
- Website design
- Portfolio architecture
- Social graphics
- Packaging design
- Digital design system
Brief
An agency site for an agency that does the same job.
Designing for designers is the hardest brief in the building. The team needed a digital home that signalled craft and confidence to prospective clients, without looking like every other portfolio template on the internet. Bold typography, considered colour, and a layout system that could carry very different kinds of work without buckling.
Architecture
A site engineered around the portfolio.
We started with the case studies and worked outwards. Project pages were designed first — image-first, generous, scrollable — and the rest of the site was built to deliver visitors to them. Navigation, services and contact were stripped back to what actually moves a conversation forward.
Identity
Typography doing the heavy lifting.
The identity leans into oversized type, a bright but controlled palette, custom illustrations and a dynamic grid. The result is a site that feels distinctly Akuko — recognisable in a screenshot — but quiet enough to let client work breathe inside it.
Experience
Intuitive, integrated, intentional.
We integrated live social feeds, built an intuitive contact experience and tuned every interaction for considered pace. The site loads fast, scrolls calmly, and gives prospective clients a clear sense of how the studio actually works.
Deliverables
- Brand identity & style guide
- Website design & development
- Portfolio template system
- Social graphic templates
- Packaging design
Outcome
A digital-first identity that positions Akuko as a premium creative partner — and a website that turns portfolio visits into project enquiries.
More work
