Cisco Live — Cisco's flagship annual technology conference — needed a visual identity refresh capable of holding together across keynote stages, digital channels and an in-person event for over 20,000 hybrid attendees. A modular system the internal teams could deploy at speed without losing fidelity.
- I.Foundations & Visual SystemPHASE 1
- II.The Story — Context, Challenge, OpportunityPHASE 2
- III.The Big IdeaPHASE 2
- IV.Applications & OutputPHASE 3
- V.The OutcomePHASE 4
Brand Foundations
The Narrative
A flagship annual conference whose visual identity had to hold across a 30-metre stage backdrop, a 16:9 keynote slide, a phone-sized social card, a lanyard and a piece of wayfinding signage — without diluting the core brand.
Build something the internal team can deploy at speed: a kit, not a one-off design.
Anchor a modular system that the brand can re-stage every year — components, not compositions.
Luminous gradients and kinetic typography on top of Cisco's core blue. Build the keynote as a sequenced narrative; build the environment from the same components.
Components,
not compositions.
A system built so the next edition assembles, not redesigns. The same kinetic typography, gradients and grid carry from a 30-metre stage to a phone-sized social card.
Modular components anchored in Cisco's brand blue. Kinetic typography and luminous gradients give the event a sense of forward motion without straying from the core brand.
Designed for internal teams to assemble at speed — slides, social, signage and web all build from the same components.
Identity, Print & Digital
- 60+ keynote slides
- Stage backdrop concepts
- Speaker through-line
- Motion register
- Wayfinding signage
- Environmental graphics
- Print collateral
- On-site activations
- Social media toolkit
- Web presence
- Promotional banners
- Hybrid attendee assets
What Shipped
- Modular event identity system
- 60+ keynote slides
- Stage backdrop concepts
- Wayfinding signage
- Social media toolkit
- Digital & print collateral
- A scalable identity for a 20,000+ hybrid event
- A reusable design system for future editions
A scalable event identity that supported a global hybrid conference for 20,000+ attendees — and gave the internal team a reusable design system for future editions.
Supporting imagery
