Turning an annual print catalogue into an interactive edition

Scholastic Corporation is an American publishing, education and media company. The company releases an annual catalogue to showcase its products.

I worked within their design team in London as the digital designer, across the digital layout of the catalogue and additional interactions, using InDesign.

The final artwork was exported to 3D Issue, a cloud-based HTML5 solution that converts print into interactive and smartphone applications — so the layout had to hold as a printed spread and behave correctly once it became a tappable interface.

Produced as digital designer embedded within Scholastic's London design team.

The outcome 01An interactive digital edition of Scholastic's annual product catalogue. 02Interaction design authored in InDesign and delivered through 3D Issue as HTML5. 03Delivered in-house as digital designer within the London design team.

Paid social video ads for Strathberry — adding text, branding and promotional messaging to existing footage while keeping the luxury handbag house feeling premium.

[](https://bymarcelleadrianna.com/work/strathberry)