A sale campaign, held together across every digital surface

Working across French Connection's sale campaign, I created a range of collateral using the brand's existing assets — social media assets, marketing assets for social, and material for the brand blog.

A sale campaign is where brand discipline usually slips. Every asset was built from the existing brand kit so the discounting never looked like a different company had made it — retouching and motion held to the same line as the static work.

Working inside an existing brand, not around it — French Connection

The outcome 01A full sale-campaign asset suite across web, social and blog. 02Landing page and edit page design built from the existing brand system. 03Retouching and motion delivered alongside layout, in one pass.

Seasonal campaign film for 77 Diamonds, cut for paid and social placement.

[](https://bymarcelleadrianna.com/work/77-diamonds)