Lounge × Jess Hunt

### Jess Hunt's signature look, married to Lounge's Comfort Made Sexy.

The collaboration only works if both sides are legible in the same frame. Jess brings a sleek, styled, slightly mysterious personal aesthetic; Lounge brings a proposition — comfort made sexy — that has to stay comfortable to be credible. The treatment set one visual system across two executions, studio and street, so the collection could be sold as fashion without losing the ease that makes it Lounge. Sleek · sexy · stylish Fashion, not lingerie catalogue Independent feminine energy Aspiration over aspiration-speak Natural movement Product close-ups as texture, not packshots

### Soft light, real shadow, asymmetric body language.

Marcelle Adrianna Studio produced the shoot. Pam ran the day as producer, with a gaffer and a digital technician completing the production team — scheduling, set logistics, lighting execution and on-set capture workflow were covered by the Studio rather than borrowed from the client's side.

I developed and directed the photographic lighting approach — soft, shaped sources that keep deliberate shadow in the frame so ribbed knit and jersey read as fabric — and the gaffer executed the setup on set. Lounge had separately commissioned a videographer for the moving-image capture, and that same lighting environment was used for the video and social content. One system, designed for the stills, carried across both captures and kept the campaign visually consistent — which is the production point, not a filming credit: the film was shot by Lounge's videographer, not by me or by the Studio. Marcelle Adrianna — creative development Marcelle Adrianna — art direction Marcelle Adrianna — photography Marcelle Adrianna — lighting direction Marcelle Adrianna Studio — production Producer — Pam Gaffer — lighting execution on set Digital technician — on-set capture workflow Moving image — videographer commissioned by Lounge

Campaign lock-up frame — the launch email's lead image

The studio half kept the shadow the treatment asked for: fabric reads as ribbed knit and brushed jersey rather than flat colour, and the eye contact carries the editorial attitude instead of a product smile.

Furniture creating levels — the asymmetry the treatment called for

Pre-launch lead frame — hard midday light on stone

Granite steps — geometry doing the composition work

Canary Wharf gave scale and clean lines; the direction was to keep her moving through it rather than posed against it, so the collection reads as clothes worn in a life rather than styled on a wall.

The tease ran on concept alone — face hidden behind a mocked-up LOUNGE newspaper, no product visible.

The street half led the countdown: cap, open hoodie, hard light on stone.

Launch day paired campaign photography with the collection modules. The two product tiles in this module are Lounge's own e-commerce imagery on a different model — rollout evidence, not shoot finals.

@lounge · launch day · filmed by Lounge's separately commissioned videographer, lit by our setup