Hair Rehab London started as a celebrity-led extensions brand. The repositioning work evolved the visual identity past 'celebrity collab' into a properly-built haircare category brand — without alienating the original audience. The system carries from product mockups and magazine spreads to in-feed social and city-scale billboards.
- I.Foundations & Visual SystemPHASE 1
- II.The Story — Context, Challenge, OpportunityPHASE 2
- III.The Big IdeaPHASE 2
- IV.Applications & OutputPHASE 3
- V.The OutcomePHASE 4
Brand Foundations
The Narrative
The brand was built fast on the energy of a celebrity collab — strong launch, but the identity hadn't matured into the category position the business now wanted.
Evolve the look into a category-leader visual language without losing the original audience that built the brand.
Step back. Pull the identity quietly out of the foreground and let the product — and the campaign photography — carry the brand.
Less branding, more product. The hero on every surface — billboard, magazine spread, in-feed post, ecommerce hero — becomes the hair: colour, texture, finish. The brand sits behind it as a quiet authority instead of shouting in front.
Product as
protagonist.
Editorial close-ups. Beauty-counter framing. The brand mark earns its weight by stepping back.
Identity pulled back to let the product lead. Wordmark restrained. Palette quieted. Layouts redesigned around the hero.
Built around hair texture and finish — close, editorial, almost beauty-counter — producing a category-leader visual language instead of a celebrity-fronted promo.
Identity, Print & Digital
- Identity quieting
- Layout & grid
- Type & palette refresh
- Asset templates
- Billboard creative
- Magazine spreads
- Editorial product photography
- Press image pack
- Ecommerce hero set
- Instagram & social library
- Digital device mockups
- Channel-ready cutdowns
What Shipped
- Refreshed identity
- Campaign photography library
- Billboard & magazine creative
- Ecommerce hero set
- Social asset library
- A haircare brand that reads as a category leader
- A campaign engine the team can run without us
A haircare brand that finally looks like a category leader — and a campaign engine that keeps producing on the same visual logic without us in the room.
Supporting imagery
