Austen & Blake needed to look — and read — like a quiet luxury jewellery house instead of a startup. The work focused on identity restraint, a considered web presence, a library of animated email assets and supporting product imagery.
- I.Foundations & Visual SystemPHASE 1
- II.The Story — Context, Challenge, OpportunityPHASE 2
- III.The Big IdeaPHASE 2
- IV.Applications & OutputPHASE 3
- V.The OutcomePHASE 4
Brand Foundations
The Narrative
The identity was already overworked. The product deserved a quieter frame — the kind a luxury house gives its launches.
Step the brand up a tier without ballooning the rebuild — keep the wordmark, strip the system, carry it through the website and the high-cadence email programme.
Let the campaign imagery and the animated email moments do the heavy visual lifting — the identity sits behind it as quiet authority.
Strip back to the wordmark, a single accent and a strict layout grid. Rebuild the campaign imagery, the responsive site and a library of animated emails on the same logic.
Restraint
as positioning.
Take everything out until something earns its place back. The product reads at the price point it sells at.
Wordmark kept. Layout grid tightened. Single accent. Nothing else allowed in.
Responsive web build and an animated email programme designed off the same restrained system — campaign-led, never discount-led.
Identity, Print & Digital
- Identity refresh
- Wordmark refinement
- Layout grid
- Brand label & stationery
- Web design & build
- iPad / responsive modules
- Product imagery in-context
- Animated email assets
- Campaign loops (GIF)
- Lifecycle templates
What Shipped
- Identity refresh
- Responsive web build
- Animated email library
- Brand label & supporting imagery
- Brand finally reads at its price point
- Library re-used across web, email and paid
A brand that finally reads at the price point it sells at — and a library of web, email and animation assets that all live inside one restrained system.
Supporting imagery
