Email, social and web collateral from an established brand kit

Ann Summers approached the studio to create a range of collateral built from their existing brand assets. Deliverables included graphic design, social media assets, email campaign design, marketing assets and web design.

The brand kit already existed; the consistency didn't. The work was to make one set of rules — type sizes, crops, offer hierarchy — that could be applied across email, social and web so the campaign read as a single piece.

One system across email, social and web — Ann Summers

The outcome 01A multi-channel collateral suite spanning email, social, marketing and web. 02Newsletter designs built for desktop and mobile. 03Consistent application of the existing brand assets across every deliverable.

Website design materials and social media assets, produced with the team at Boots.

[](https://bymarcelleadrianna.com/work/soap-and-glory)