Brand Systems · Website Systems
A design studio brand built as a working portfolio.
Identity, web and content system for a design-led studio.
Client
Atelier
Industry
Interiors · Design Studio
Overview
Atelier needed a studio brand that doubled as a working portfolio — every page of the website doing the job of a case study without feeling like one. Identity, site and content templates were built as a single system.
Scope
- Identity
- Website design & build
- Project photography direction
Approach
The work is the website.
We treated the project page as the primary brand surface. Identity restraint everywhere else so each project could lead. The result: a studio brand that lets the work do the convincing.
Identity & print collateral.
Deliverables
- Identity system
- Website design & build
- Project page template
- Print collateral
Outcome
A studio brand where the work leads and the brand quietly frames it — exactly the right hierarchy for a design-led practice.
More work
