Campaigns & Content
One production day. A month of launch content.
Founder-led art direction, lifestyle and product photography for a sustainable bottle brand.
Client
Trunk Bottle
Industry
Lifestyle · Sustainability
Overview
Trunk Bottle is a sustainable bottle and tumbler company. We partnered with the brand on their first campaign shoot — art directing for social and web, capturing product and lifestyle imagery, and handling full production including location sourcing.
Scope
- Art direction
- Campaign imagery
- Product photography
- Lifestyle photography
- Full production
- Location sourcing
Approach
Designed as a content engine.
The shoot wasn't planned as a single campaign image — it was planned as a content engine. One production day, multiple assets, a month of feed.
Casting
Founders, not models.
Instead of casting models, we cast the founders and their friends. The result is a more honest, more magnetic visual language — and content that the audience actually believes.
Output
Product, lifestyle and brand storytelling in a single day.
We delivered product flatlays, lifestyle moments and brand storytelling assets — enough to run social, web and email for a full launch cycle from a single production.
Deliverables
- Campaign hero imagery
- Lifestyle photography
- Product photography
- Founder-led brand content
- Social-ready edits
Outcome
A month of launch-ready content produced in a single day — lifestyle, product and brand storytelling assets delivered as a complete library.
Related
More work
