Campaigns & Content
Luxury handbags, edited for paid social.
Turning Strathberry's campaign footage into ready-to-run Instagram and Facebook ads.
Client
Strathberry
Industry
Luxury Accessories · Handbags
Year
2026
Location
Edinburgh
Overview
Strathberry is a luxury handbag brand. I took their existing campaign footage and turned it into ready-to-post paid social ads for Instagram and Facebook — adding on-screen text, branding and promotional messaging so the videos were ready to run, on-brand and on-deadline.
Scope
- Paid social content
- Video editing
- On-screen text & branding
- Promotional overlays
- Ad variation testing
- Workflow & asset management
Brief
Several ad variations, one short window.
The brand needed several ad variations produced within a short window, with requirements on wording, logo placement and layout continuing to change throughout the project. The footage was already shot; my job was to make it ad-ready.
The finished paid social ad — looping 1:1 creative, ready for Instagram and Facebook.
Approach
Support the footage, never compete with it.
Strathberry is a luxury brand, so the goal wasn't to make the ads loud or attention-grabbing — it was to keep the focus on the product. Any text or graphics I added were there to support the footage, not distract from it, so the ads still felt high-end and on-brand. I tested different text layouts to find what worked best, always pulling back toward the product.
Stills from the delivered ad set — product-led, text-supported.
Workflow
One Trello board to replace Excel, Teams and Dropbox.
Project information was split across Excel, Teams and Dropbox, making briefs, feedback and asset progress difficult to track. I created a central Trello board connecting each deliverable to its source footage, copy requirements, feedback and production status. This gave one place to manage priorities, dependencies and revisions as the creative direction evolved.
Result
A set of ready-to-use video ads, delivered fast.
In a short space of time, I delivered a set of ready-to-use video ads for Strathberry's paid social campaign — each finished with on-brand text, promotions and logo placement, ready to run across Instagram and Facebook.
Deliverables
- Ready-to-post paid social video ads (Instagram & Facebook)
- On-screen text, promotions & branding
- Logo placement & layout variations
- Text-layout A/B variants
- Centralised Trello production board
- Revisions tracked against source footage
Outcome
A set of finished, on-brand paid social ads delivered against a moving brief and a tight deadline — with a workflow the team could keep using after the campaign shipped.
Related
More work
