Campaigns & Content
A youth fashion brand built for the feed-first generation.
Campaign development, product photography and content systems.
Client
Skinnydip London
Industry
Fashion · Accessories · Gen Z
Overview
Skinnydip lives or dies on the feed. The work here was about building a campaign and content system that could feed Instagram, TikTok and paid social at velocity — without losing the cheeky, playful, unapologetic tone the brand is known for.
Scope
- Campaign concept
- Product photography
- Social content system
- Lookbook art direction
Concept
Loud, fast, and shamelessly Skinnydip.
We built each drop as a self-contained campaign — colour story, casting, location, set — engineered so a single shoot day produced a quarter's worth of content across stills, motion and BTS.
Campaign stills & product editorial.
System
One shoot, every channel.
Hero stills for site and email, square crops for organic, vertical motion for TikTok and paid, BTS for stories — all captured and edited from one production block to keep the cost-per-asset down.
Deliverables
- Drop campaign concept
- Hero photography
- Vertical motion
- Paid creative library
- BTS content
Outcome
A repeatable campaign system that compresses a quarter of social content into a single production block — and a feed that reads as one brand instead of a collage of random posts.
Related
More work
