Brand Systems · Campaigns & Content
A hospitality brand built as an editorial world.
Identity, environment, menu and content for a hospitality concept.
Client
La Ficcio
Industry
Hospitality · F&B
Overview
Hospitality is a visual category — guests buy the photograph before they buy the table. La Ficcio needed an identity, an environment and a launch content set that all read from the same editorial position.
Scope
- Identity
- Menu & print
- Environmental graphics
- Launch content
Approach
Identity, environment and content as one.
We designed the brand, the print, the wayfinding and the launch photography as a single piece of work — so the guest experience inside the venue mirrored the feed that brought them in.
Identity, environment, launch content.
Deliverables
- Identity system
- Menu & print
- Environmental graphics
- Launch photography
- Social asset library
Outcome
A hospitality opening where the brand on the wall, on the menu and on the feed all read as one editorial world — and a guest experience that converts into content automatically.
More work
