Brand Systems · Website Systems · Offer Ecosystem · Campaigns & Content
A soft-life beauty ritual, from lash bar to lip line.
Brand identity, ecommerce build and community platform for a boutique lash & lip house.
Client
Ronika Beauty
Industry
Beauty · Lash & Lip
Year
2026
Location
London
Overview
Ronika Beauty is a boutique lash studio and lip line built on the idea of the soft-life ritual — rest, craft, and a finish that lets you exhale. We built the full brand world: identity, packaging, ecommerce, booking flow and a Skool-based community platform, all reading from a single editorial voice.
Scope
- Brand strategy & positioning
- Visual identity system
- Packaging design
- Ecommerce design & build
- Booking experience
- Skool community platform
- Campaign photography direction
- Content system
Brief
A boutique house, not a lash chain.
The category defaults to neon signage, hard-sell copy and before/after grids. Ronika needed the opposite — a warm, tonal, portrait-led brand that positioned the studio closer to a fine fragrance house than a high-street salon, so the client could hold a premium price without ever defending it.
Signature campaign — Wing lash palette in hand.
Identity
A quiet, tonal palette anchored by espresso.
The brand system is a curated palette of soft ivory, warm blush, nude pink, rose beige, warm taupe, cocoa and terracotta, anchored by a deep espresso and soft black. Wordmark in a signature script paired with a light editorial serif — designed to feel less like a beauty logo and more like a small, considered label.
The final Ronika Beauty logotype — espresso, blush and ivory.
Logotype
One wordmark, three finishes.
The final Ronika Beauty wordmark is a high-contrast editorial serif — wide-set caps in ‘RONIKA’ with a whisper-spaced ‘BEAUTY’ underneath. It ships in three official finishes: solid espresso for light surfaces, blush rose for tonal packaging, and soft ivory for dark backgrounds. Earlier mockups in this case study preview development stages of the identity — the marks below are the final approved logotype.
Brand guidelines — palette, typography and photography direction.
Packaging
The unboxing is the marketing.
The Lip Gloss Line and Wing lash palette were designed as a single unboxing moment — magnetic-closure boxes, blush-tone glass, and a printed inner card that carries the studio voice (‘shine is self care’). Every touch of the product doubles as a content asset.
Product line — lash packaging and brow pomade.
Ecommerce
A boutique storefront, not a beauty megastore.
The site is built as a soft-life ritual walkthrough — portrait-led hero, a signature lash line, a lip line, journal notes and a booking path. Product pages, category pages and the bag are all designed to feel more like a magazine than a checkout.
The soft-life ritual — campaign direction.
Community
A Skool platform for Lash Babes.
Beyond retail, we built the Lash Babes community on Skool — a members-only classroom, a running discussion feed and a tiered classroom of technique modules. The community turns clients into ambassadors and gives artists a training path inside the same brand world.
Ecommerce — homepage, lash line and journal.
Content
One shoot, a season of assets.
Photography direction was built around a single ritual: robes, morning light, tonal makeup. From that one visual language we produce ecommerce imagery, campaign portraits, packaging shots and social — every asset reading from the same soft-life script.
The Ronika Beauty Method — digital course experience.
Ten modules, one classroom — the Lash Babes community.
The Ronika Beauty guide series — editorial ebooks accompanying the classroom.
Editorial storefront lip line & Lip Gloss campaign.
Journal & Lash Babes community section.
Deliverables
- Brand strategy & positioning
- Visual identity & wordmark
- Packaging (Lip Gloss Line + Wing lash palette)
- Ecommerce design & build
- Booking flow
- Skool community architecture
- Campaign photography direction
- Content & social system
Outcome
A boutique beauty house with a single visual voice across product, storefront and community — able to sell a premium lash service, a lip line and a members' classroom from the same soft-life brand world.
More work
