Campaigns & Content

Fleur East for Darkus Magazine

A colour-blocked portrait series built around one idea: put the colour on the set, not in post. Working to the commissioning agency's brief, I owned the photographic visual execution — set direction, lighting direction, the shoot itself and the final selects — supported by a production and lighting team working via Marcelle Adrianna Studio.

Client

Industry

Editorial · Music

Overview

Scope

Editorial
Cover story

One colour per look, carried through the whole frame.

Each set-up pairs a wardrobe colour with a ground that either matches it or fights it — pink on pink, blue fur on ochre, green suit on yellow. Nothing is stripped in afterwards: the backdrops were built and lit on the day so the talent, the styling and the set read as one surface. That decision is what lets the series hold together across eleven frames without repeating a pose.

Fleur East for Darkus Magazine — Hot pink on pink — the defining frame

Fleur East for Darkus Magazine — Hair-slide look, off-shoulder

Fleur East for Darkus Magazine — Blue faux fur on ochre

Fleur East for Darkus Magazine — Hands forward, mouth open

Movement, held still.

The direction on the day was to keep her moving — hands to camera, crouched, mid-turn — and shoot into it rather than posing between beats. The sequence below is the run as it was shot, one look flowing into the next.

Fleur East for Darkus Magazine — Crouched, silver boots

Fleur East for Darkus Magazine — Yellow knit on pink

Fleur East for Darkus Magazine — GIRLS / BOYS / PEACE — legible in frame

The hair slides carried the copy.

Typographic hair slides were styled into the looks so the story carried a line of copy without a graphic overlay. Shot close and in profile, they became the detail frames the press set needed.