Campaigns & Content
Social-first creative direction for a luxury beauty release.
Stills, video and product photography for a multi-platform makeup campaign.
Client
Gucci Beauty
Industry
Luxury Beauty
Overview
Gucci Beauty briefed us to create an ad campaign for new makeup releases across social platforms. The work spanned campaign stills, a face-base tutorial video and still-life product imagery — all designed to read as luxury at scroll-speed.
Scope
- Art direction
- Creative direction
- Campaign stills
- Product photography
- Tutorial film
- Social-first content
Approach
Luxury that still works in a 9:16 feed.
The challenge in social-first luxury is restraint without invisibility — the work has to feel unmistakably Gucci on a stage-lit set and still hold the eye between two un-luxurious adjacent posts in a feed. We approached every frame as a portrait first, product second.
Production
Stills, motion and product in one production day.
We planned the shoot as a single content engine — stills, motion and product imagery captured against an aligned set design, so social cuts, web banners and product crops all share the same lighting and palette.
Film
A tutorial that doesn't look like a tutorial.
The face-base video was directed as cinema, not how-to. Pacing, sound design and grading were treated with the same care as the stills, so the tutorial sits inside the campaign rather than sitting next to it.
Deliverables
- Campaign stills
- Tutorial film
- Product photography
- Social-first edits
Outcome
A multi-format campaign package — stills, motion and product imagery — delivered from a single production and rolled out across Gucci Beauty's social and web channels.
More work
