Lumen Dwell is a premium furniture brand specialising in handmade, customisable tables and chairs. We supported the brand through web design, website development, campaign design and brand identity — quality craftsmanship, timeless design, made for long-lasting memories.
- I.Foundations & Visual SystemPHASE 1
- II.The Story — Context, Challenge, OpportunityPHASE 2
- III.The Big IdeaPHASE 2
- IV.Applications & OutputPHASE 3
- V.The OutcomePHASE 4
Brand Foundations
The Narrative
A handcrafted furniture brand needing a digital and visual home that respects the price point of the product.
Avoid the category trap — neither cold contemporary minimalism nor over-styled lifestyle dressing.
Build a calm, considered showroom of a brand — every typographic and palette decision made to feel like the furniture itself.
Identity, web and campaign designed as one restrained system — from billboard to in-feed.
An identity built
around craftsmanship.
Quiet, well-made, designed to last — the brand reads the way the furniture is built.
Typography and palette decisions made to feel like the furniture itself — built to age well alongside the product.
A calm, considered showroom online; out-of-home and in-feed held together by the same restrained visual system.
Identity, Print & Digital
- Brand identity
- Logo design
- Brand development
- Brand collateral
- Web design
- Website development
- Ecommerce flow
- Campaign design
- Billboard & OOH
- In-feed assets
What Shipped
- Brand identity & logo
- Website design & development
- Campaign design
- Brand collateral
- A premium digital experience that reflects the craft of the product
- A system the team can keep building on
A premium brand and digital experience that reflects the craft of the product — and gives the team a system to keep building on.