Brand Systems · Campaigns & Content
Branding a debut single, from logo to final artwork
Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.
Client
Monique Amaryllis
Industry
Music · Brand Identity

Overview
Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.
Scope
- Music Artwork & Branding
- Music
- Debut Single
Context
Context
I partnered with the team of Canadian music artist Monique Amaryllis for the release of her single 'Falling in Love', covering digital design and art direction for the campaign rollout of the debut single.




Across the whole rollout
Across the whole rollout
The work ran from the early branding stages through to the final artwork: logo design, digital marketing assets, and platform-specific social assets.

Artwork last, on purpose
Artwork last, on purpose
Cover art was resolved after the campaign assets rather than before them, so the artwork carried the identity the rollout had already established instead of the rollout chasing a cover.
Digital design and art direction, produced with the artist's team for the single release.
The outcome 01A complete single roll-out — logo, campaign assets and final artwork. 02Platform-specific banners for Spotify, Apple Music and social. 03Paid social ad assets for Facebook and Instagram.
London Brow Company
London Brow Company
Production photography for the London Brow Company.
[](https://bymarcelleadrianna.com/work/london-brow-company)
Deliverables
- Music Artwork & Branding
- Music
- Debut Single
Outcome
[](https://bymarcelleadrianna.com/work/london-brow-company)
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