← Selected Work

Brand Systems · Campaigns & Content

Branding a debut single, from logo to final artwork

Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.

Client

Monique Amaryllis

Industry

Music · Brand Identity

Monique Amaryllis — hero

Overview

Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.

Scope

  • Music Artwork & Branding
  • Music
  • Debut Single

Context

Context

I partnered with the team of Canadian music artist Monique Amaryllis for the release of her single 'Falling in Love', covering digital design and art direction for the campaign rollout of the debut single.

Monique Amaryllis — Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.
Monique Amaryllis — project imagery
Monique Amaryllis — Context
Monique Amaryllis — Across the whole rollout — Monique Amaryllis

Across the whole rollout

Across the whole rollout

The work ran from the early branding stages through to the final artwork: logo design, digital marketing assets, and platform-specific social assets.

London Brow Company

Artwork last, on purpose

Artwork last, on purpose

Cover art was resolved after the campaign assets rather than before them, so the artwork carried the identity the rollout had already established instead of the rollout chasing a cover.

Digital design and art direction, produced with the artist's team for the single release.

The outcome 01A complete single roll-out — logo, campaign assets and final artwork. 02Platform-specific banners for Spotify, Apple Music and social. 03Paid social ad assets for Facebook and Instagram.

London Brow Company

London Brow Company

Production photography for the London Brow Company.

[](https://bymarcelleadrianna.com/work/london-brow-company)

Deliverables

  • Music Artwork & Branding
  • Music
  • Debut Single

Outcome

[](https://bymarcelleadrianna.com/work/london-brow-company)

More work