Brand Systems · Website Systems
Quiet authority for a professional-services brand.
Identity, print and digital system for a specialist practice.
Client
Horton Curtis
Industry
Professional Services
Overview
A specialist practice repositioning at a higher tier — needing an identity, print and digital system that signals quiet expertise instead of corporate sameness.
Scope
- Identity
- Stationery
- Website
Approach
Restraint as a positioning move.
Professional services brands default to navy logos and stock photography. We did the opposite — a warm neutral palette, an editorial wordmark, and a website that reads like a journal rather than a brochure.
Stationery & print system.
Deliverables
- Identity system
- Stationery & print
- Website design & build
- Brand guidelines
Outcome
A practice that walks into client meetings looking like the most senior firm in the room — without saying a word about being senior.
More work
