Web design, app and rewards comms for Subway — building the merchandising surfaces that sit behind the offer programme. The work covers the loyalty-led web modules, in-app notifications and the lifecycle email programme that anchors the rewards calendar.
- I.Foundations & Visual SystemPHASE 1
- II.The Story — Context, Challenge, OpportunityPHASE 2
- III.The Big IdeaPHASE 2
- IV.Applications & OutputPHASE 3
- V.The OutcomePHASE 4
Brand Foundations
The Narrative
A QSR programme that has to merchandise an offer calendar without the comms feeling like a permanent discount blast.
Carry brand fidelity into the highest-cadence surfaces a customer touches — web, app, push, email — without losing the offer-driven mechanics underneath.
Design the web, the lifecycle and the app comms as one connected programme, not three stacks of one-offs.
Lead with the offer architecture, then design every surface — web hero modules, iPad merchandising, app push and lifecycle email — inside one merchandising system.
One programme,
every surface.
Web, iPad and app push designed as a single connected programme — so the rewards cadence reads as one brand at every touchpoint.
Modules engineered for QSR cadence — generous offer real estate, clean type, fast scan, friendly on both desktop and the iPad in a customer's hand.
Web, iPad and app push wired into one merchandising calendar so the rewards programme reads as one brand at every step.
Identity, Print & Digital
- Loyalty-led hero modules
- Offer landing pages
- Get-started flow
- iPad merchandising
- In-app banners
- Push notifications
- Loyalty surface
- Double-points moments
- Lifecycle templates
- Offer programme sends
- Loyalty / rewards
- Seasonal campaigns
What Shipped
- Web design for loyalty / offer surfaces
- iPad merchandising
- App push notification artwork
- Lifecycle email templates
- Rewards programme comms
- A connected web-app-email programme on one merchandising calendar
A connected web, app and email programme that lets a QSR rewards calendar run at pace without losing brand fidelity on the page, in the inbox or on the lock screen.